Interview Bruce Kesselman


Raised in Vineland, New Jersey, Bruce Kesselman shared the everyday experiences of most kids growing up in the sixties and seventies.  Always interested in history and culture, Kesselman achieved a Bachelor of Arts with Distinction in Russian at Rutgers College in New Brunswick, New Jersey and went on to found Money Marketing USA, a strategic marketing consulting firm in 1986 that, today, consists of 4 regional managers and 32 sales representatives. During the pasts 30 years he has been an active volunteer on a Regional and National level for Alpha Epsilon Pi Fraternity and the Alpha Epsilon Pi Foundation.

Home with a cold one day coupled with a nagging desire to break from the corporate stream, Kesselman began to research the history of sororities and fraternities in New Jersey and began to narrow his project focus to the history of his own experience in Rho Upsilon,  the Rutgers University chapter of Alpha Epsilon Pi fraternity.

To commemorate this chapter’s impending 50th anniversary in existence at Rutgers, Kesselman built on a 25 year old published homage to this national Jewish fraternity: The History of Alpha Epsilon Pi - The First Sixty-Five Years with a more in-depth and personal account of the happenings of his chapter: Rho Upsilon.  Titled 46 Union Street: the Untold Story of Rho Upsilon, Kesselman has compiled a humorous and sentimental reflection of his fraternity alma mater, the result of hours of research reading school newspapers, old yearbooks and documents dating back to the fraternity’s origin on campus.

Unofficially nominated by his fellow alumni as the best candidate to write such a book, Kesselman took on authoring 46 Union Street with fervor and emotion, reserved for some of the fondest friendships and experiences in his life.  He also initiated plans to provide student scholarships with a portion of the book’s proceeds. Since being published, the book has raised over $150,000 for undergraduate scholarships.

When not managing his own business or doing heavy research, Kesselman enjoys traveling and taking photographs of geographically significant sights. Probably the only photo-enthusiast to collect pictures of monuments placed by the U.S. Geodetic Society at the 38 places in the United States where three states meet, he is currently on the Board of Trustees of Temple Beth Ahm in Aberdeen, NJ where he serves as the executive secretary and editor of their award-winning monthly bulletin The Shofar  and also plays clarinet in the New Jersey Intergenerational Orchestra. Bruce is married and lives in Old Bridge, New Jersey with his wife and two children.



Determined to document a compelling history and counteract the stereotypical view of fraternities, Rutgers University graduate Bruce Kesselman stepped out of the rat-race for awhile to archive and document a non-fiction account of his beloved Alpha Epsilon Pi, one of the oldest Jewish fraternities in the country.

In 46 Union Street, Kesselman uses his own experience as a brother of AEP as a launch point to interview thousands of fraternity members, flying all over the country to meet key alumni, reading countless historical documents and issues of Rutgers s daily newspaper and yearbook to providing a vivid account of Greek life at Rutgers from 1956 to today.

Read Review