Stanley Chao – Author of “Selling to China”


A Chinese American and son of Chinese immigrants who escaped from the Communist takeover of China in 1949, Stanley Chao grew up in California in a very traditional Chinese family: living with three generations under one roof, speaking only Chinese until grade school, and learning that anything less than an A grade was unacceptable, and that working hard was the only way to get ahead in life.

Chao holds a BSEE degree from Columbia University, an MSEE from the University of Pennsylvania, and an MBA from the UCLA Anderson School of Business. His professional career includes stints at Philips Lighting in California, and China; Kingston Technology in California and Japan; SoftBank in Japan; and Merrill Lynch in New York and Japan. He speaks fluent English, Mandarin, and Japanese and currently resides in Los Angeles.

Chao is the Managing Director of All In Consulting, a Los Angeles based consulting firm assisting Western companies in their Asia and China business developments. Chao’s clients include: Intel, Emerson Electric, SPX, Kingston Technology, Baxter Healthcare, and dozens of small and medium-sized companies. Chao and his team have conducted over 200 projects in China covering more than 12 different vertical markets including the aviation, automotive, medical, information technology, manufacturing and environmental engineering industries.

To learn more about Stanley Chao and his book, “Selling to China” visit his website at

Listen to the interview:

Topics of conversation:

  • The Sino-US trade war

What will happen over the coming months?

Is China running out of bullets?

What should American companies do?

Intellectual property theft

  • The most difficult aspects about doing business in China
  • Predictions about China
  • Hobbies and Interests
  • Personal story about travels to China

9781532052699_pap.inddSelling to China

Increasingly, American businesses are turning to global markets for growth and profitability. While China offers great business potential, its markets have typically been restricted to only the largest corporations, mostly because navigating China’s unique business environment demands expertise and resources beyond the reach of most small and medium-sized businesses (SMBs). But seizing opportunities in China is not impossible for SMBs.

In his updated and revised best-selling business book Selling to China: A Guide for Small and Medium-Sized Businesses (Second Edition, September 24, 2018) author Stanley Chao provides expert advice on entering China’s US$19 trillion economy. The second edition reflects the major changes in China’s business landscape over the past decade, including the growth of the internet, the rise of China’s middle class, the recent US-China tariff wars, Beijing’s increasing openness to foreign businesses, and the Chinese consumers’ insatiable appetite for new products, cutting-edge technologies and services.

Filled with clear, tangible steps and candid personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese market place. Ideal for companies just starting out onthe path to doing business with China, or those that have already tried and are now facing problems or have failed, Chao’s book offers practical advice for the many common challenges that foreigners will face in China.

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